Kawaii

I first saw this trend awhile back at Strapya when they were offering kits with huge rhinestones, lace, and little teddy bears. It has now evolved into this thing of making your phone look yummy. Kits are now being sold with delicious embellishments like fruits, desserts, and just about everything else. A company called Decotti even has a product that looks just like whipped cream. You can DIY but I’ve also found a few places online that will do it for you. Strapya and many places online sells kits but they also sell the whipped creams and embellishments separately so that you can create it just the way you want. This trend is not limited to only cell phones, I’ve seen it done on key chains, cell phones straps as well as compact mirrors, and jewelry – the possibilities are endless. It is very popular in Japan. The word “decoden” basically means to decorate your cell phone or anything you’d like with charms, rhinestones, etc. Google “decoden” and you’ll find tons of images on this trend.